What Ghana’s small businesses can teach the world about becoming more sustainable

By Andrea Caputo, Professor of Strategy & Negotiation, University of Lincoln
Christian Sarfo, Lecturer in Innovation and Entrepreneurship, University of Lincoln
Mohammad Fakhar Manesh, Lecturer in Business Strategy, University of Lincoln

Small and medium-sized enterprises (SMEs) form the backbone of emerging economies. This is especially true in Ghana, where they represent around 90% of registered businesses and contribute significantly to employment and the economy of the west African nation.

But these businesses face distinct challenges. They must stay competitive in fast-evolving markets while addressing the environmental impacts of their actions. Our recent…

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