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How ‘sad’ bananas could help tackle food waste

By Lisa Eckmann, Assistant Professor in Marketing, University of Bath

Bananas are a sociable fruit. They thrive in bunches, bound by a unifying stalk which joins them happily together in curvy yellow brightness.

But what about the ones which get separated from the bunch? Cast aside as single entities, they become isolated and alone.

Research I carried out with colleagues shows that some shoppers feel sorry for these singletons. And it could have big implications for dealing with food…

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