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Work or play? The rise of online ‘kidfluencers’ is raising complex legal and ethical questions

By Irmine Keta Rotimi, Doctoral Candidate, Marketing and International Business department, Auckland University of Technology
Crystal Yap, Associate Professor, Marketing and International Business department, Auckland University of Technology

Unboxing videos are popular – earning children as young as two thousands of followers and, potentially, big money. But there are also challenges and risks for these pint-sized content creators.

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