Beware of bad customers – and 3 other ways small and medium businesses can thrive in 2025

By Antje Fiedler, Senior Lecturer, Management and International Business, University of Auckland, Waipapa Taumata Rau
Benjamin Fath, Senior Lecturer, Management and International Business, University of Auckland, Waipapa Taumata Rau
Martie-Louise Verreynne, Professor in Innovation and Associate Dean (Research), The University of Queensland

Small and medium businesses have struggled in 2024 – with record rates of liquidations in New Zealand and Australia. But there are things they can do to make 2025 more successful.

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