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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Personalising a luxury gift with a name or initial? Research suggests a hidden social cost

By Anne-maree O'Rourke, Lecturer in Marketing, The University of Queensland
Personalising luxury items with a customer’s name offers a sense of exclusivity, but new research reveals a hidden downside – it can add to fears of being judged as ‘showy’ and less friendly.The Conversation


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