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23andMe’s struggles are a sign that direct-to-consumer DNA testing needs stronger oversight

By Aileen Editha, PhD Candidate in Law, Queen's University, Ontario
23andMe, a major company providing direct-to-consumer genetic testing, has been struggling financially since late 2023. In September 2024, the company’s stock hit a rock-bottom of US$0.30, down 96 per cent from its peak share price of US$17.65 in 2021.

Since its founding in 2006, 23andMe has sold more than 12 million testing kits globally and


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