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Director / Editor: Victor Teboul, Ph.D.
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Musk à l’économie, Arnault à la culture ?

(French version only)
By Ben Voyer, Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
Perrine Desmichel, Assistant Professor of Marketing, ESCP Business School
10 millions pour les Restos du Cœur ou 200 millions d’euros tels sont les montants donnés par Bernard Arnault ou par son groupe LVMH à des œuvres. Qu’y gagne-t-il ? Quels sont les risques ?La Conversation


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