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Au cœur des villes, la consommation locale n’atteint pas toujours le cœur de la clientèle

(French version only)

By Gaël Bonnin, Gaël, Neoma Business School
Maria-Carolina Zanette, Associate Professor of Marketing, Neoma Business School

Si les consommateurs sont favorables au commerce de proximité, ce dernier doit adapter son offre pour renforcer son attractivité. Le dynamisme des centres-villes en dépend.

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