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How big tobacco firms are using e-cigarettes to try to improve their image

By Iona Fitzpatrick, Research Associate, University of Bath

The global tobacco industry is still big business, worth around £730 billion a year. This may seem strange for a product known to have caused more than 200 million deaths in the last 30 years.

But people continue to smoke. And newer products like e-cigarettes have allowed the industry to diversify its range – and expand its appeal.

Big tobacco…

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