Without more investment and better leadership, the AFLW risks slipping back into the shadows

By Hans Westerbeek, Professor of International Sport Business, Head of Sport Business Insights Group, Victoria University

The AFL Women’s (AFLW) league was launched in 2017 as the Australian Football League (AFL) responded to growing demand for a professional platform for women in Australian rules football.

Interest had steadily risen over the previous decade, fuelled by an increase in grassroots participation and advocacy for gender equity in sports.

Part of this growth was stimulated by community-level…

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