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AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied

By Lauren Labrecque, Professor of Marketing, University of Rhode Island

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction.

Marketers use AI-powered algorithms to scour vast amounts of data that reveals individual preferences with unrivaled accuracy. This allows companies to precisely…

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