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Why is cricket so popular on the Indian sub-continent?

By Vaughan Cruickshank, Senior Lecturer in Health and Physical Education, University of Tasmania
Brendon Hyndman, Associate Professor of Health & Physical Education (Adj.), Charles Sturt University
Some 90% of the world’s cricket fans are from the Indian sub-continent, but how exactly did the sport build such manic support in that part of the world?The Conversation


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