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Taylor Swift’s Eras tour: Is it Toronto’s ‘Wildest Dream’ for its economy, or too good to be true?

By Kelley A. McClinchey, Teaching Faculty, Geography and Environmental Studies, Wilfrid Laurier University
Frédéric Dimanche, Professor and Director, Ted Rogers School of Hospitality and Tourism Management, Toronto Metropolitan University
Taylor Swift’s Eras tour is expected to bring an economic windfall to Toronto, but questions remain about who will ultimately benefit from it.The Conversation


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