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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

When ads shock: subtle ways that disgust can shape our buying habits

By L.J. Shrum, Professeur de marketing, HEC Paris Business School
Elena Fumagalli, Docteure en marketing, INCAE Business School
In an increasingly fierce war for attention, the temptation to shock in order to make an impression exists. But what are the results?The Conversation


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