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An Indian village went from hunting Amur falcons to being their biggest protectors. Here’s how conservationists can harness the power of persuasion

By Diogo Veríssimo, Research Fellow in Conservation Marketing, University of Oxford
Sahila Kudalkar, PhD Candidate in Sustainable Development, School of International and Public Affairs, Columbia University, Columbia University

A global media campaign, spearhaded by charity Conservation India, publicised a short film about the Amur falcon massacre and instigated huge change.

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