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Your politics can affect whether you click on sponsored search results, new research shows

By Alexander Davidson, Associate Professor of Marketing, Wayne State University

American businesses spend close to US$100 billion each year to secure top advertising spots in search engine results – even though it’s not exactly a secret that most online shoppers scroll right past them.

In fact, organic links – results that aren’t sponsored advertisements – can receive up to 10 times as many clicks as search ads, industry data shows.

I refer to this phenomenon…

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