How advertising jingles influence our buying choices (and why we can still sing them decades later)

By Kelly Jakubowski, Associate Professor in Music Psychology, Durham University

Even if we haven’t heard them for many years, familiar songs often stick with us for life. We can often recall every lyric to songs we learned as kids or albums we idolised as teenagers. But beyond music we’ve purposely chosen to listen to or learn, one type of music seems to stick with us without any effort: the jingle.

Jingles have a long history in the advertising industry. The first known radio jingle in the UK – Have…

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