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Human Rights Observatory (French only)

Consommation responsable : trop cher pour les pauvres, pas assez pour les riches

(French version only)
By Benjamin Boeuf, Professeur en marketing, IESEG School of Management et LEM-CNRS 9221, IÉSEG School of Management
En matière de consommation responsable, le prix est un signal plus ambigu qu’il n’y paraît. Consommer est aussi un moyen de s’intégrer ou de se distinguer.La Conversation


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