Generative AI can boost innovation – but only when humans are in control

By Camille Grange, Associate Professor, Department of Information Technologies, HEC Montréal
Mickaël Ringeval, Postdoctoral Fellow, Department of Information Technologies, HEC Montréal
Simon Bourdeau, Professor, Département d'analytique, opérations et technologies de l'information, Université du Québec à Montréal (UQAM)
Théophile Demazure, Assistant Professor in Information Technologies, HEC Montréal

As businesses continue to experiment with AI, it’s essential to strike a balance between leveraging AI’s efficiency while ensuring human judgment remains central to the innovation process.

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