Why The Rock beats politicians for trust and leadership – and what would-be rulers can learn

By Carl Senior, Reader in Behavioural Sciences, Aston University
Erik P. Bucy, Regents Professor of Strategic Communication, Texas Tech University, Texas Tech University
Nick Lee, Professor of Marketing, Warwick Business School, University of Warwick

Celebrities can have huge influence and reach enormous audiences. That’s why Kamala Harris was happy to recently gain the endorsement of musician Taylor Swift.

Due to their media attention and massive fan bases, some Hollywood stars and musicians can appear more powerful than traditional politicians. And these perceptions of influence may also translate into…

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