Frieze 2024: it’s an industry art fair you’re not supposed to like – but here’s why you might

By Martin Lang, Senior Lecturer and Programme Leader in Fine Art , University of Lincoln

The average art lover isn’t supposed to like art fairs because they’re so corporate. When you pay £9 for a sandwich and your wifi is sponsored by a big bank, you can understand the reservations. They’re also too big and crowded. Even the VIPs are left queuing to get in.

But the fair provides opportunities to see work from galleries from all over the world in London and there is plenty of good art on display. As Frieze describes itself “[it] is one of the world’s most influential…

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