Trad wives hearken back to an imagined past of white Christian womanhood

By Brandi Estey-Burtt, Fellow with the Centre for Interdisciplinary Research on Narrative; part-time lecturer in English Literature, St. Thomas University (Canada)

If you’ve been on TikTok or Instagram recently, you’ve likely come across trad wives. The trend features videos of young women influencers showcasing their domestic lives as trad or “traditional” wives.

The clips see them performing domestic activities that have traditionally been seen as the role of wives and mothers: taking care of the home, raising children, baking from scratch and even homesteading.

As with many social media trends, #tradwife has…

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