More and more, business schools want to show they’re making a positive impact on society. But how should they measure it?

By Andrew Gaudes, Professor in Entrepreneurship and Former Dean, Goodman School of Business, Brock University

Back in 1970, the economist Milton Friedman famously argued that businesses have a single responsibility: to increase profit. For decades, the so-called “Friedman doctrine” amounted to dogma in certain circles, including at many business schools.

A lot has changed since those days. Governments and other education funders are increasingly demanding that universities prioritize social goals, like those set out in the United Nations’

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