Glasgow’s 2026 Commonwealth Games needs to showcase an affordable and socially beneficial way of hosting sporting events

By Emma Wilson, Lecturer in Marketing, Nottingham Trent University
David Cook, Senior Lecturer in Marketing, Nottingham Trent University

When Glasgow was announced as the replacement host of the 2026 Commonwealth Games, it hadn’t fended off much in the way of competition. The Australian state of Victoria had pulled out because of soaring costs, and there was not much appetite elsewhere to stage the event.

Earlier in the bidding process, interest from Kuala Lumpur, Cardiff, Calgary…

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