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Comment les publicités de la bière Guinness en Afrique exploitent les hommes

(French version only)
By Jordanna Matlon, Associate Professor of Sociology, School of International Service, American University
L'Afrique est le plus grand marché du monde pour la bière Guinness. Le Nigeria est le deuxième pays, après la Grande-Bretagne, à compter le plus grand nombre de consommateurs dans un seul pays. Le succès de la marque irlandaise sur le continent est considéré comme un modèle…La Conversation


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