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La sous-consommation : une nouvelle tendance bouscule la culture du consumérisme

(French version only)

By Omar H. Fares, Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
Seung Hwan (Mark) Lee, Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University

Ce qu'on appelle «l’esprit de sous-consommation» est une tendance qui remet en question la surconsommation en encourageant les gens à n’acheter que ce dont ils ont vraiment besoin.

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