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Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

By Jordanna Matlon, Associate Professor of Sociology, School of International Service, American University
Africa is the world’s largest market for Guinness beer (and Nigeria is second only to Britain for the most consumers in one country). The Irish brand’s success on the continent is regarded as a trailblazing business model. And that has a lot to do with their…The Conversation


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