Why is the internet overflowing with rubbish ads – and what can we do about it?

By Steve D'Alessandro, Professor of Marketing, School of Business and Law, Edith Cowan University

It is difficult to spend any time on the internet these days without being inundated with advertisements.

In Australia alone this year, online advertising has increased 9.3% and is now worth more than A$3.7 billion. That is a lot more pop-ups and promotions in our daily lives – and as data scientists and marketing specialists chase more short-term sales targets, there’s bound to be more.

Not all advertising is bad – especially if it saves you money…

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