Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Liam Gallagher is the new face of Stone Island – a marketing expert explains why he’s the perfect fit

By Finola Kerrigan, Professor of Marketing, University of Birmingham

The practice of celebrity endorsement has been around since the 19th century, as organisations recognised the value of celebrity notoriety in promoting their brands.

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