Entrepreneurial potential: Which generation is most likely to succeed in business?

By Javier Bouzas Arufe, Profesor, Emprendedor e Investigador en economía y empresa, Universidade de Santiago de Compostela

When it comes to studying entrepreneurship, a lot of effort is spent trying to determine the personality traits that distinguish enterprising individuals from other people. However, simply possessing these characteristics does not necessarily mean that someone will set up a successful business – what really matters is the way that these traits influence and shape a person’s intentions.

The concept of entrepreneurial potential refers…

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