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Director / Editor: Victor Teboul, Ph.D.
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Funny reviews help engage consumers, fueling impulse buys − to a point, study shows

By Sunil Wattal, Associate Dean of Research and Doctoral Programs at Fox Business School, Temple University
There has been quite a bit of research on online product reviews that try to sway consumer sentiment, but new research looks at reviews that are instead a form of entertainment.The Conversation


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