Director / Editor: Victor Teboul, Ph.D.

Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Le Fomo : Syndrome psychologique et outil marketing ?

(French version only)

By Hajer Kefi, Full Professor, Pôle Léonard de Vinci
Daniel Maar, Associate Professor, PSB Paris School of Business

Beaucoup de marques multiplient les contenus éphémères pour fidéliser une audience. Or, en plus de présenter des risques psychologiques, cette pratique ne semble même pas efficace.

Read complete article