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The good, the bad and the awful – how business reacts to online reviews

By Dr Mina Tajvidi, Lecturer in Digital Marketing, Queen Mary University of London
Nick Hajli, AI Strategist and Professor of Digital Strategy, Loughborough University
Tahir M. Nisar, Professor of Strategy and Economic Organisation, University of Southampton

With the start of August comes the time to book holidays - how important are reviews and how do businesses react to them?

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