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I researched the dark side of social media − and heard the same themes in ‘The Tortured Poets Department’

By Angeline Close Scheinbaum, Associate Professor of Marketing, Clemson University

As an expert in consumer behavior, I recently edited a book about how social media affects mental health.

I’m also a big fan of Taylor Swift.

So when I listened to Swift’s latest album, “The Tortured Poets Department,” I couldn’t help but notice parallels to the research that I’ve been studying for the past decade.

It might…

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