What GoFundMe conceals: The campaigns that fail

By Martin Lukk, Ph.D. Candidate in Sociology, University of Toronto
Erik Schneiderhan, Professor of Sociology, University of Toronto

Long before the advent of reality television, the popular game show “Queen for a Day” thrilled American audiences by giving women who told heartbreaking tales of financial struggles a chance at winning expensive items that could help solve their problems.

Throughout its 1956-1964 run, each episode featured contestants describing a misfortune that had struck them or their families, such as polio, rheumatic fever or hunting accidents. They asked for everything from bunk beds to beauty school tuition to improve their lot.

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