Nigeria’s Ojude-Oba festival celebrates heritage with colourful parades and horsemanship: how it could be used to attract tourists

By Ibraheem Adesina Kukoyi, Lecturer, Department of Hospitality and Tourism, Federal University of Agriculture, Abeokuta

The Ojude-Oba festival is a vibrant annual celebration that has become an integral part of the identity of Ijebu-Ode, a city in south-west Nigeria. This colourful event, famous for its cultural displays and public parades, has been observed for nearly two centuries.

Though the festival had its origin in Islam, it brings together people from all walks of life, regardless of their religious beliefs.

At its core, the Ojude-Oba festival is a grand…

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