‘Kamala IS brat’: an expert explains the Kamala Harris memes flooding the internet

By Caroline Leicht, Visiting Fellow, Politics and International Relations, University of Southampton

When Kamala Harris became the prospective new Democratic party presidential candidate on July 21, social media was quickly flooded with coconut and palm tree emojis, black writing on lime green backgrounds, the word “brat”, and questions about the actress Maya Rudolph’s whereabouts. But how do these memes and popular culture references relate to the US election campaign?

Following last year’s “Barbiecore”…

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