Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones

By Andre Martin, Assistant Professor of Marketing, University of Notre Dame

Cutting marketing spending helps businesses in the short term but often backfires in the long term. Research could help investors identify those bad decisions.

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