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Director / Editor: Victor Teboul, Ph.D.
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One memorable speech can turn around a faltering campaign − how Nixon did it with his ‘Checkers’ talk

By W. Joseph Campbell, Professor Emeritus of Communication, American University School of Communication
Facing an uproar over use of a private fund to cover expenses, vice presidential candidate Sen. Richard Nixon invoked the family dog, Checkers, to salvage his political career in 1952.The Conversation


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