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Faut-il croire les entreprises pessimistes ?

(French version only)

By Oveis Madadian, Assistant Professor of Accounting, IÉSEG School of Management
Pratik Goel, Assistant Professor in Accounting, IÉSEG School of Management

Lorsqu’elles sous-performances, les entreprises se montrent parfois excessivement pessimistes (et inversement) dans leurs communications. Pourquoi cela est-il hautement stratégique ?

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