How an ‘always-on’ work culture can create a vicious cycle that damages workers and employers

By Yasin Rofcanin, Professor of Management Strategy & Organisation, University of Bath
Farooq Mughal, Senior Lecturer (Associate Professor), Management Strategy & Organisation, University of Bath

The glamorisation of high-pressure work environments, like the infamous “996” culture (where staff work from 9am until 9pm six days a week), often portrays relentless dedication and long hours as key to career success.

A PR boss at Chinese tech firm Baidu publicly apologised in May after glorifying a work-till-you-drop culture. Qu Jing advised staff…

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