For many Olympic medalists, silver stings more than bronze
By Andrea Luangrath, Assistant Professor of Marketing, University of Iowa
William Hedgcock, Associate Professor of Marketing, University of Minnesota
Researchers used AI to analyze photos of Olympic medalists and found that bronze medalists appeared happier than silver medalists. A cognitive process called ‘counterfactual thinking’ may explain why.![The Conversation](https://counter.theconversation.com/content/228655/count.gif?distributor=republish-lightbox-advanced)
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Wednesday, June 26, 2024