Repeated political soundbites can influence how people think – even if they disagree with the message

By Cathrine Jansson-Boyd, Reader in Consumer Psychology, Anglia Ruskin University

It’s now common for radio stations and news podcasts to run a package of soundbites to promote their shows, and this takes on an even more political flavour in the lead up to an election. Political parties are also focused on pushing out their own soundbites about their adversaries. Whether these messages come direct from political parties, or are curated by the media, they can be equally influential in shaping perspectives of a politician or party.

On LBC radio, part of a promotion for the station’s election coverage being played repeatedly at the moment includes a clip of a man called…

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