Millions of current smokers became addicted when they were teens – and nicotine marketing targets adolescents today just as it did decades ago

By Jon-Patrick Allem, Associate Professor of Social and Behavioral Sciences, Rutgers University

About 37 million children ages 13 to 15 around the world use tobacco, according to a 2024 report from the World Health Organization.

In 2023, e-cigarettes were the most commonly used tobacco product in the U.S., with 7.7% of middle school and high school students reporting e-cigarette use. Cigarettes were the next most common, with 1.6% of middle- and high school students saying they had consumed them in the past month.

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