Mattel’s new athlete Barbies might seem like a win for feminists and young girls – but they’re not

By Lauren Gurrieri, Associate Professor in Marketing, RMIT University
Suzie Gibson, Senior Lecturer in English Literature, Charles Sturt University

Mattel released a new range of Barbie dolls this week honouring nine trailblazing women in sport. The recognised athletes include Matildas soccer star Mary Fowler, tennis champion Venus Williams and seven other record-breaking and world champion sports stars from across the globe.

Mattel’s Krista Berger said the brand wishes to acknowledge…

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