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Director / Editor: Victor Teboul, Ph.D.
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Swiftonomics: what we can learn from Singapore multiplying millions from Taylor Swift’s Eras tour

By Tommy Soesmanto, Deputy Director - Undergraduate Business Programs; Senior Lecturer in Economics and Statistics, Griffith Business School, Griffith University
Major celebrity events can create multiplier effects and boost economies. Here’s what we can learn from how Singapore multiplied its investment in Swift’s Eras tour.The Conversation


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