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Luxe : les produits végans semblent surtout plaire… aux non-végans

(French version only)

By Camila Lee Park, Associate Professor of Management, EDC Paris Business School
Mauro Fracarolli Nunes, Professeur associé en management, EDC Paris Business School

Contrairement à ce à quoi l’on pourrait s’attendre, en lançant des produits végans, les marques de luxe répondraient davantage aux attentes de sa clientèle non-végans.

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