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Phoebe Philo's fashion frenzy: why her much-anticipated collection sold out within hours

By Natascha Radclyffe-Thomas, Professor of Marketing and Sustainable Business at the British School of Fashion (GCU London), Glasgow Caledonian University
By removing herself from fashion’s centre stage for five years, the much-lauded British designer managed to whip up serious anticipation for her new collection.The Conversation


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