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What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

By Seung Hwan (Mark) Lee, Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.

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