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Le style des communiqués de presse, une question de culture nationale

(French version only)

By Chavi Chi-Yun Chen, Assistant Professor, International Negotiation and Sales Management, IÉSEG School of Management

Dans leurs communications en anglais, les multinationales américaines et allemandes mettent davantage l’accent sur l’analyse et la complexité du texte que leurs homologues britanniques et françaises.

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